Anybody watching “On the Lot”? The ratings are bad, crickets kind of bad. A good concept…Tons of submissions…Mark Burnett…and yet it is a big bomb. Why? Film isn’t about the movies. People go to movies to watch Hollywood royalty - to watch magic. Student films aren’t magic. The only way to get us interested in this subject would be to reveal the magic. That’s why TV viewers watch reality TV. Because they can say, “hey I could totally do that.” Your average Joe cannot make these movies. And no one, I REPEAT, NO ONE wants to watch student films for an hour and a woman trying to drag the time out to make it seem interesting. How do they edit? How do they get an actor to a golden moment? How does the magic happen? We get nothing. So they get no ratings-a TIME SUCK.